Choosing whether to scale up or maintain current operations is a pivotal moment for any successful business owner, often hinging on the pursuit of new growth opportunities. It's a transition from maintaining to actively scaling, involving more than just a desire to increase revenue.
The decision to remain at a constant level might stem from resource constraints such as staffing, time, or financial capacity. On the other hand, opting for expansion necessitates thorough research and meticulous planning.
There are two principal motivations behind business growth. Primarily, it's about boosting revenue and profits, though this might not always align with the initial motivations for starting a business. This leads to the secondary but equally significant reason for expansion: the desire to extend the reach of your products or services to a broader audience.
The Benefits of Business Growth
Whether it's about making a more substantial impact on people's lives or aspiring to rank amongst America's most esteemed companies, growth goals can be diverse, inspiring, and provide many advantages.
Growing your business offers a multitude of benefits:
It's crucial to balance the costs with expected sales volumes to ensure a return on your investment.
Proven Strategies for Effective Growth
Elevating a business from its initial stages to surpassing the million-dollar threshold is a distinct challenge, vastly different from the initial building process. The internet advises transforming a modest startup into a thriving multinational enterprise.
Yet, it's crucial to recognize that each organization is unique, and strategies effective for one may not yield the same results for another.
Despite this variability, specific strategies have consistently proven their worth across various business landscapes, standing out as reliable approaches to achieving significant growth:
Considerations for Sustainable Growth
Growing your business may be an intimidating process due to the elevated level of uncertainty involved.
The following are issues you may want to consider before expanding your business:
Choosing the Right Expansion Path
Growing your business can be as challenging as it is profitable. Careful research and a solid growth plan are essential to minimize risks and maximize success.
When preparing for growth, factor in the following:
The Role of Expert Copywriting in Business Growth
As an expert copywriter, I understand the intricacies of business communication and its impact on growth. Effective copywriting can be a game-changer for businesses looking to scale.
Here's how I can contribute to your growth journey:
Overcome Competitor Noise and Improve Sales with Dynamic Copy
If you're ready to grow your business, contact me to discuss how we can grow your business, streamline your communication strategies, and shatter your revenue goals. It's time to leverage the power of strategic growth and expert copywriting.
As a B2B copywriter + direct response copywriter, I can promote your products to new customers.
When it comes to the competitive world of digital marketing, there are typically two types of potential clients: low risk/low reward and high risk/high reward.
The former generates sales with a minimal profit margin, so the volume must be remarkably high causing your business to constantly be in survival mode.
The latter is harder to close, but they are willing to pay you more money for your products or services. The profit margins can be great, resulting in the need to close only a few per month.
A business model that’s truly sustainable will have both low- and high-ticket offerings, but too many low-ticket sales will stunt the growth of the company as you must constantly hunt for new clients to make the effort worthwhile.
Over time, this leads to mounting acquisition costs.
To make all your effort worth your valuable time, it’s best to pursue high ticket sales because you earn more revenue with a fraction of the clients.
One high-ticket lead is equivalent to dozens of those who are low ticket. Also, clients considered to be on the higher end aren’t fazed by higher price points (but you must ensure you provide enough value to justify the cost).
How You Can Effectively Land High-Ticket Sales
When formulating a strategy to get more consulting clients or attract more high-ticket leads, you shouldn’t directly go for the sale. Pushy salespeople aren’t well-received. It takes more time to close a high-ticket lead, so subtlety is especially important.
1. Determine if Your Product or Service is Valuable Enough to Be Considered High-Ticket
How does your offering rank against your competition? If it falls short, it’s time to reassess and rebrand what you offer so the price matches the value of what you’re selling. Once that’s done, you can proceed with your strategy for building a relationship with leads.
2. Gently Establish Yourself in Online Communities
Find out where your coaching leads or consulting clients spend time together online. There are tons of online communities, so your list could be endless. Enter those groups and concentrate your efforts on adding value instead of selling.
A rapport needs to be established so you can close high-ticket sales. Coming out of the gate with proposals won’t end well. You must be seen as an expert before anything else.
3. Create a System to Filter Your Prospects
After you have steeped yourself in the online communities, established yourself as an expert, and figured out the pain points of your prospects, you need a way to siphon off the high-ticket leads best suited for what you offer.
Commit to the profile of your ideal client and spend time on conversion because energy spent anywhere else will slow down sales – the lifeblood of any business.
If you want to save time, significantly cut the learning curve for what it takes to reach 7 or 8 figures, and utilize a proven system for getting more clients, click here.
Then you can subtly raise awareness about your business while adding value to the community.
To learn more about how you can land high-ticket clients, visit ABC Marketing and discover how easily you can scale your business.
Buying a home? You need to know several things, such as the difference between a deed and a title.
Whether you’re a first-time homebuyer or someone who purchases homes for a living, the process can be pretty challenging. HGTV’s lineup is filled with people expressing their frustration as they try to get their hands on their dream home.
It seems there are always additional steps, complications, and unforeseen requirements that can lead to stress.
But one of the best ways to alleviate anxiety is to do a bit of homework. A little research can go a long way to mitigate any surprises during the process.
For example, when buying or selling a home, you may notice that the terms “deed” and “title” are interchanged quite often. Though they are closely related, the two are not the same.
When ownership of the residence transfers from the seller to the buyer, the deed and the title both transfer, but they have subtle distinctions you will want to know.
The deed is an actual, physical document. It legally transfers ownership of the property from the seller (known as the grantor) to the buyer (known as the grantee) when a home is sold.
There are several elements of a deed:
Because the deed is a legally binding, tangible document, the buyer of the property gets the actual deed at the time of the sale. In doing so, they actively have title to the house.
It’s also important to note there are different types of deeds.
A general warranty deed is most common in standard home sales. By clearly establishing that the new owner has the title and right to sell the property, it provides the highest level of protection for people buying a home.
A special warranty deed doesn’t offer the same level of protection. It only guarantees title during the time the seller owns the property. A deed of this nature is primarily used when buying commercial property, not for traditional home purchases.
The third type is a quitclaim deed. It’s commonly used when property ownership legally transfers from one entity to another, but money isn’t exchanged. This can occur when parents give their children property, a husband or wife transfers the ownership of property to the other, or someone transfers their ownership to an LLC or trust.
Now that you have a better understanding of what constitutes a deed let’s examine titles.
The term “title” refers to a person’s legal ownership of a home.
A deed you can hold in your hands, but the same can’t be said for the title.
A title gives you the right to occupy your home and use it as you wish.
Title is more of a concept than a document because it refers to a set of rights you have as a homeowner once ownership is transferred.
Owning the property gives you the right of possession.
As long as you operate within the law, you have the right of control and can use the property as you see fit.
The right to exclusion allows you to legally determine who can be on your property or enter your house unless a warrant is involved.
Finally, you have the right to transfer the ownership of your home as long as you have “clear title.”
You are ineligible to transfer ownership until the title is cleared legally.
Clear title means you have legitimately proven your claim to the house without any encumbrances such as liens, bankruptcies, or judgments.
As you can see, there is a lot to learn. To discover how you can avoid the frustration that often comes with buying a home for the first time, download our eBook specifically designed for first-time homebuyers.
You will learn:
Simply fill out the form below to get our step-by-step guide containing everything you need to know to ensure you are on the right path to homeownership.
As a direct response copywriter & B2B copywriter, I composed article for a local realtor.
January 25, 2019 marked the conclusion of the longest government shutdown in American history. The 35-day cessation of many federal operations, which also involved furloughs, was the second under the current administration.
Each day the government was inoperable, hundreds of entrepreneurs and small business owners were without an essential source of capital.
Over the course of the closure, millions of organizations were affected. The once manageable number of requests for small business loans grew steadily. It eventually formed a backlog that is still being resolved weeks later.
Among the many federal agencies that halted operations was the U.S. Small Business Administration (SBA).
The SBA is vital to the wealth of the United States because its mission is to bolster our national economy by providing the resources that enable the creation, growth and viability of small businesses.
Not only do they help entrepreneurs and business owners live the “American Dream”, but they also help communities struck by disaster with their economic recovery.
The three tenets of their business model are:
The Backlog of SBA Loan Applications Still a Problem
For weeks during the shutdown, millions of small business owners had no choice but to wait on crucial financing for their company. The SBA temporarily suspended its loan program for small to midsized businesses on December 22nd.
The only funds available were for disaster relief. During that time, JPMorgan estimated the U.S. economy had lost over $1.5 billion a week.
SBA loans are highly coveted because of the practical interest rates and long terms. SBA loans are also, wen compared to conventional banks, easier to qualify for.
But those benefits are pointless for many due to the inability to acquire funding at the moment.
Many small businesses were collateral damage because of the shutdown, which had a domino effect in many communities.
Organizations that were unable to secure loans or make payments couldn’t meet their obligations to other companies.
Certain cities like Oklahoma City, Honolulu, and the District of Columbia have a substantial number of residents who are contractors and federal employees. Those areas were more profoundly affected.
Farmers, already feeling the impact of China’s tariffs on U.S. agricultural exports in response to U.S. tariffs on Chinese products, were unable to get financing from the Agriculture Department.
Private organizations, seeking to position themselves for an initial public offering, were unable to get the necessary paperwork processed due to the lack of staff at the Securities and Exchange Commission.
Those who run breweries were not able to get the approval for new beers because the Alcohol and Tobacco Tax and Trade Bureau shuttered its doors.
But now that the government has re-opened, many are mistakenly waiting for the loan process to resume operations as usual.
Though SBA offices in several states have already approved millions of dollars in loans, the unfortunate truth is that the SBA will need several weeks, if not months, to clear the buildup of loan applications from December to January.
To make matters worse, there is the possibility of another shutdown in mid-February if there is no agreement on federal spending.
If you are a small business owner and are still awaiting approval, the good news is that the SBA isn’t the only show in town.
Alternatives to SBA Loans
Even though many perceive SBA loans to be advantageous, they are not the sole method to acquire funds for your business.
Small to midsized organizations who need urgent funding should consider other companies that specialize in business financing and business lines of credit.
Contrary to popular belief, the SBA doesn’t provide the funding that constitutes its loan programs. It doesn’t collect any interest or repayments owed by the borrower. It will work with another financial institution to guarantee a portion of its loans to small businesses.
Funding for Your Business is Just a Click or Call Away!
A good strategy is to work with a company that doesn’t capitalize on unfortunate events like the government shutdown. Some organizations have attempted to exploit the situation and convince those desperate to borrow money to enter into contracts and agreements that are unjust.
An organization that offers small business loans with flexible financing regardless of the current economic situation are worthy of your business. Don’t put yourself in a position where you will not have working capital to purchase equipment, hire staff, or expand.
Though the government shut down is over, another one is on the horizon, don’t be discouraged.
If you need an alternative for your business loan, please fill out our one-minute online application. Or you can call (123) 456-7890 for a free consultation or contact us to learn how ABC Company can help with your professional needs.
As a direct response copywriter & B2B copywriter, I wrote an article about the shutdown of the SBA.
Hey, John.
Can you imagine what life would be like if you weren't able to read this sentence?
Unfortunately, about 781 million people over the age of 15 can't.
But together, we can change this statistic by starting with children today.
As an aspiring author, you already know the value of the Freelance Writer's Superbundle. But did you know that you can get this package for free when you make a donation to Pencils of Promise? They are an organization that has built hundreds of schools in Nicaragua, Ghana, Guatemala, and they are just getting started.
The Superbundle includes:
For a donation of only $60, you get $5,000 worth of value, tools and resources for authors.
You won't only be taking advantage of an amazing opportunity for independent authors, you will be making a statement about yourself as a human being.
You may not be able to feel the impact of your contribution or see the faces of the grateful children in class, but you will directly impact a young student's life forever.
This is a win-win situation. A no brainer.
There are millions of children who are relying on us.
To give the gift of education and further your growth as a successful writer, donate here.
On behalf of young people all over the world, thank you for your generosity.
Marcus
Finance Copywriter, Direct-Response Copywriter, Email Marketing Specialist, Cannabis Copywriter
Hi John,
Isn't technology great?
It gives us the ability to connect with people all over the world.
BUT...
There is still something very substantial and personal about connecting with a person face to face.
That's why I want to invite you to the 2019 E-Commerce Summit happening July 23-24 in beautiful Miami, FL.
Imagine having two full days to make powerful connections with an intimate, elite group of entrepreneurs making six to eight (yes, eight!) figures.
Gain insight into your own organization by socializing with other business owners who want to take their company to a higher tier of revenue generation.
We will share proprietary, high-value information you will not get anywhere else.
You don't want to miss this rare opportunity!
There are only 15 spots left!
Don't let fear or skepticism prevent you from making your business two or three times more profitable!
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You will get indispensable strategies and tools that will help you:
Because we want a workshop experience that is social and hands-on, we are capping the summit at 100 people.
We want to ensure you leave with tangible results you can implement immediately. And 85 spots are already taken...
Apply here so you can claim your spot while you still can!
We would hate for you to miss the opportunity to become part of a lifelong community of like-minded peers.
We look forward to seeing you in Miami!
Be great,
John
Finance Copywriter, Direct-Response Copywriter, Email Marketing Specialist, Cannabis Copywriter
Dear Jane,
I noticed you still haven't signed up for our online course that will take your writing to the next level.
Registration for our new non-fiction course, Write Like the Pros, will close in just a few hours.
In front of you is a rare opportunity to learn directly from renowned coach and master copywriter, Dave Smith.
But time is limited!
Class is filling up quickly, so secure your spot by clicking here now.
Still unsure? Click here for additional details.
Dave is committed to making sure you have the skills and resources needed to command a six-figure salary (or maybe more!) as an established non-fiction author, even if you have no prior experience.
How long is all of this going to take? As little as 12 weeks!
Are you willing to spend three months to change your life? Do you have what it takes?
All you need is the willingness to work hard and a drive to succeed.
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Working with Dave, you will have key advantages not available to any other aspiring non-fiction author:
But you need to take the first step, so sign up today before this special price goes away forever.
There is absolutely no risk!
If, after the first day of training, you decide this program is not right for you, contact our support team and Dave will refund 100% of your investment with no questions asked.
You have nothing to lose and an awesome life to gain!
All you have to do is sign up before it is too late.
Stay strong,
Marcus
Finance Copywriter, Direct-Response Copywriter, Email Marketing Specialist, Legal Content Writer
Dear John,
Flash sale!
For the next 24 hours, you can get one month of total access to our most popular culinary course, ABC Cooking with Jane- for only one dollar!
You will get INSTANT ACCESS to the entire website which includes:
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Marcus
P.S. If you make the decision to become a member after your trial month has ended, you will pay only $19 a month instead of the regular $39 monthly fee.
If you want to provide delicious meals for your family, lose weight, get healthy or be the best cook among your friends, then this is where you need to be.
As a certified direct-response copywriter, I'm ready to provide ALL of your digital content needs!
Since 1926, XYZ Realtor has built the foundation of its international franchise on three pillars- trust, outstanding service, and a diversity of offerings. By referring your clients to ABC Company, you can provide them with all three.
You are important to us. So are the clients you have worked so hard to get.
Cultivating strong relationships with those clients takes a lot of time and effort. We understand and respect your determination. So we would like to give you the opportunity to provide additional services to your clients.
XYZ Realtor has a long history of giving its agents a competitive advantage through advertising, technology, and resources. Consider ABC Company an additional resource you have in your arsenal that will allow you to provide superior service to your clients.
How does that translate into an increased number of referrals?
I will tell you how shortly, but first I want to assure you that our knowledgeable professionals are experts at single-family rental property management and will treat your clients with the same level of respect you would provide.
We are pleased to announce several competitive market advantages that will help you secure more referrals, listings, and clients!
By referring your clients to ABC Company, you will have an advantage over agents at other companies by providing the following benefits:
Property Management
Your client will be treated more like an investor as they work with us to achieve their financial goals. We will ensure their two most important assets- their tenants and property- are being protected.
By working with ABC Company, your clients will receive their money more quickly.
Quick Pay takes the hassle out of collecting rent. They will even have access to 1st month’s rent! After the rental payment is confirmed, your clients can earn money while they sleep thanks to our 24-hour payment processing. Quick Pay is the quickest way for your clients to access their rental income. Plus, it gives your clients the option to spread their leasing commission over a 12-month lease term.
And don’t worry if you are the listing agent of a ABC Company property. The disbursement of your commission will not change.
Also, we now offer Eviction Assistance so your clients won’t be put in an uncomfortable situation if a tenant is forced to leave the premises. This program is included as part of the monthly management fee. To ensure your client’s rental income is quickly restored, we act swiftly and within local legal requirements.
Insurance Services
ABC Company has partnered with ABC Insurance so your clients can have insurance coverage that suits their budget and needs. Our process of providing timely quotes from multiple companies has unmatched convenience which is something else your client doesn’t have to think about.
ABC Company Referral Program
Want to earn $500 (or more!) simply by referring a client?
Referring a client to ABC Company is easy. Simply visit our website at abcompanycom. Remember, not only can you refer clients in your area, but you can also refer clients to any location and still earn a referral fee!
The best part - ABC Company will always refer your clients back to you!
Our organization and you are in a mutually beneficial situation. We get to provide value to new customers. You have the knowledge knowing, when you start working with your clients again, the home will be as valuable as you left it if not more.
Our pledge is to transition your clients back to you efficiently and smoothly once they are ready to sell.
You now see the benefits of referring customers to ABC Company. But how does the referral to us translate into an increased number of referrals to you, the agent?
Imagine this scenario:
Mr. and Mrs. Smith are your clients. Over the years, you have bought and sold a few homes together and with each, the rate of return has grown. By referring them to ABC Company, they will not have to be in constant contact with their building manager or tenants.
They will not have to collect rent or address maintenance issues.
If a tenant can no longer pay and has to be removed from the property, the Smiths don’t have to endure a drawn out court proceeding.
Do you think the Smith will appreciate the free time you have given back to them? Will they be grateful rent will show up in their bank account while they are asleep or on vacation?
Our unmatched level of service helps you become the respected, go-to solution when it's time for your clients to buy or sell their investment properties.
Will it be easy be to ask them for a referral? Absolutely!
To inquire about our services and learn how we can help you grow your business, click here or call (555) 555-5555 to speak with one of our professionals.
Regardless of the industry, I can provide engaging quality content for your business.
Wouldn't it be great to step into a time machine, go back to the past, and correct any of your bad decisions?
I think a conversation with my teenage self would go like this:
"Marcus, the fastest way from point A to point B is a straight line. Focus on what you want to do, develop the skills and knowledge to become an expert, work hard, then enjoy a wonderful life! When everyone else on the planet is distracted with no sense of direction, you will be fulfilling your purpose."
When people do this, they reach their goals more quickly. The formula is so simple.
Build on your strengths.
If you are an introvert, consider doing something behind the scenes. If you are more outgoing, build a career around something more social or client facing.
Far too often, a person sees another's success and says, "I'm going to do that." They attempt to become good at something that's a weakness for them.
Or, even worse, they try to mimic someone else's success only to realize they hate what they are doing!
The best course of action is to build on your strengths. Building on a weakness will give you a fragile foundation.
I would also tell my adolescent self, "Keep in mind you can get just about anything you want in life. But it will take a little longer than you think."
I have come to realize if I think a goal will take a week, it takes almost two weeks. If I set a plan for six months, it takes eight. Because of this, most people give up right before they are about to achieve success.
Unfortunately, we live in a world where the attention span of most people is only a few seconds. They want instant gratification. "ABC's web page took three seconds to load! That's ridiculous!"
Many people don't achieve their goals because they expect results instantly. A six pack in the gym takes longer than a week.
Consistency and time provide the keys to the kingdom.
A lot of people won't realize their purpose or real success because life is like a giant staircase. It takes steps to reach the top.
But you start at the bottom.
People often try to skip steps. What happens? They slip and fall back to where they started. Many don't get up or try again because the pain is too much for them.
If you have always wanted to be a painter, start with a sketchbook and some colored pencils. You wouldn't buy an enormous canvas, expensive oils, and brushes made from Egyptian cat hair.
You start at the bottom, study, build your skills. With consistency and time, your masterpieces will be on display at the Met.
But you have to start today.
Whatever your goal is, you won't get there by starting tomorrow.
The fastest way from point A to point B is a straight line. Head directly toward where you want to go.
It may take longer than you plan, but don't give up! You can achieve almost anything with hard work and perseverance.
Everyone's goals are different.
Look deep inside. Are you doing what you really want?
If not, start today to move toward your purpose. It's better to take immediate action than be stuck at the bottom for the rest of your life.
See you at the top,
Marcus
P.S. XYZ Corporation has a very special opportunity for this week only.
They have opened up 25 new spots for their 6-month Networking Mastermind.
You can REGISTER HERE.
If you want to take your six-figure business to seven or eight-figures, this mastermind is for you.
Spots are limited and will fill up quickly, so you must act fast!
XYZ Corporation is considering serious business owners only. To filter out people who are working on their business as a hobby, a phone interview will be scheduled.
During the call, an assessment will be made determining whether or not you will be a good fit.
No hard feelings if you're not.
Finance Copywriter, Direct-Response Copywriter, Email Marketing Specialist, Cannabis Copywriter
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