Strategic Messaging That Makes You The Only Choice
The Strategist Who Turns Businesses into Industry Leaders
I design messaging frameworks that transform financial and legal firms into category bosses.
I grew up in a highly dysfunctional household with few resources. I vividly remember wearing my brother's hand-me-downs and using nails to poke holes in belts too big to hold up faded jeans.
My journey took me to Chicago, barely out of high school. There, I worked in hospitality before putting myself through college as an executive assistant in various C-suites. Working alongside key decision-makers, I witnessed corporate strategy development firsthand while documenting meetings and handling executive correspondence.
As time went on, I noticed executives were increasingly asking me to write, edit, or proofread emails and website content. Soon, I was writing blogs, newsletters, and speeches for the CEO of a Midwest manufacturing company that thousands of people read. Eventually, half my time was spent writing, editing, and proofreading content.
This experience sparked my passion for marketing. My part-time income as a copywriter quickly surpassed my earnings as an executive assistant, so I made the full transition and earned two certifications in the craft. I expanded my skillset further with certifications in email marketing and e-commerce, and learned social media management.
As the clients and contracts grew larger, I formed Palmary Digital Solutions. In addition to managing a lean and mean boutique marketing agency, I've leveraged my executive assistant background to work with startups as a messaging and positioning consultant, identifying areas where organizations can improve their digital content to gain competitive advantages.
Today, I'm dedicated to transforming how high-trust industries communicate and position themselves in the marketplace. As the strategic force behind Palmary Digital Solutions, I architect messaging frameworks and positioning strategies specifically for financial services firms, law practices, and government agencies that demand both regulatory compliance and competitive advantage.
What drives me is creating category-defining brands that don't just participate in their industries—they lead them. My success is measured by your market dominance, which is why Palmary Digital Solutions focuses exclusively on delivering messaging systems that transform positioning into revenue.
