From C-Suite Trenches to Messaging & Positioning Strategist
The Foundation
I grew up in a dysfunctional household with limited resources: hand-me-downs and makeshift belts.
My professional journey started at the Fairmont Hotel Chicago's concierge desk, then moved into executive assistant roles supporting C-suite leaders in finance, manufacturing, and family offices. I documented multi-million-dollar strategy discussions. I drafted executive correspondence. I watched how real authority operates at the highest levels.
Most importantly, I noticed a disturbing pattern: The most brilliant strategic minds I worked with had very little digital presence. Their expertise was nearly invisible.
The Skill
Executives increasingly asked me to write, edit, and refine their communications. Soon, I was crafting content for the CEO of Morton Salt and thousands of readers. My part-time copywriting income quickly surpassed my salary as an executive assistant.
I earned advanced certifications in direct-response copywriting and business messaging, then founded Palmary Digital Solutions to help organizations identify competitive advantages through strategic positioning.
But I kept returning to that original problem, which was invisible authority.
The Mission
While on vacation in Jamaica, I met a Harvard and Wharton-educated former Capitol Hill Staffer and State Treasurer who said, "I miss being the big dog." He was watching his expertise evaporate while lesser voices dominated spaces he should have owned.
I built his complete authority platform, which includes a website, social media, book positioning, and speaking opportunities. He went from invisible to industry voice.
I realized this was an epidemic. Accomplished executives retiring into obscurity. Breakaway advisors losing wirehouse credibility overnight. Brilliant professionals are unable to articulate their value in a market that rewards visibility.
Why This Background Creates Unmatched Service
For Financial Advisors:
When I position advisors, I'm not teaching them to "build a personal brand." I'm showing them how to speak the language of $5M+ business owners. I've watched those business owners make decisions at the executive level.
Most marketing agencies don't understand that your prospects aren't employees. They're sophisticated operators who built companies, sold businesses, and accumulated wealth through systematic thinking. They don't respond to hype. They respond to clear ROI, proven frameworks, and positioning that respects their intelligence.
That's exactly what I deliver, because it's what I learned watching the best executives operate.
For Accomplished Executives:
I understand C-suite communication standards, reputation considerations, and what creates lasting credibility versus flash-in-the-pan visibility. This isn't generic marketing. It's executive-caliber authority architecture.
Through my publisher relationship (who's worked with Arianna Huffington, Jordan Belfort, and Jocko Willink), I position executives for maximum industry influence, including speaking opportunities, board positions, and legacies that continue shaping industries long after retirement.
My Approach
I don't create content. I engineer revenue systems and architect authority platforms.
For advisors: I prevent $300K-$1M in client attrition and build systematic acquisition engines that generate 5-10 consultations per month.
For executives: I transform invisible expertise into recognized authority. Think books, speaking circuits, board positions, and lasting industry influence.
Your prospects are sophisticated. They don't respond to marketing tactics. They respond to systematic thinking, clear outcomes, and proven frameworks.
That's what separates my work from agencies that learned business in courses instead of the C-suite.
Mission Statement
"Transforming Expertise Into Authority - Systematically"
The professionals who built modern business and shaped industries deserve positioning that matches their significance. I create the strategic frameworks that ensure their expertise drives revenue, commands markets, and influences the next generation.
