I grew up in a highly dysfunctional household with few resources. I vividly remember wearing my brother's hand-me-downs and using nails to poke holes in belts too big to hold up faded jeans.
My journey took me to Chicago, barely out of high school. There, I worked in hospitality before putting myself through college as an executive assistant in various C-suites. Working alongside key decision-makers, I witnessed corporate strategy development firsthand while documenting meetings and handling executive correspondence.
As time went on, I noticed executives were increasingly asking me to write, edit, or proofread emails and website content. Soon, I was writing blogs, newsletters, and speeches for the CEO of a Midwest manufacturing company that thousands of people read. Eventually, half my time was spent writing, editing, and proofreading content.
This experience sparked my passion for marketing. My part-time income as a copywriter quickly surpassed my earnings as an executive assistant, so I made the full transition and earned two certifications in the craft. I expanded my skillset further with certifications in email marketing and e-commerce, and learned social media management.
As the clients and contracts grew larger, I formed Palmary Digital Solutions. In addition to managing a lean and mean boutique marketing agency, I've leveraged my executive assistant background to work with startups as a messaging and positioning consultant, identifying areas where organizations can improve their digital content to gain competitive advantages.
Today, I'm devoted to helping businesses transform their engagement with prospects and clients through strategic content. I have expertise in crafting high-converting copy across multiple industries, including manufacturing, cannabis, finance, health, and academia.
Helping others expand their reach and scale their businesses drives me. I firmly believe that my clients' results measure my success, and that's the foundation of everything we do at Palmary Digital Solutions.